DayOne
Founding 50 for Chicago realtors only

The first CMA
that reports back.

Send a live strategy instead of a price, and DayOne shows you who keeps coming back to it. Win the listing in front of you, and reach past clients while they’re paying attention, not after they list with someone else.

I’m Matt. Chicago firefighter and brokerage owner. I built DayOne so I’d stop losing past clients between shifts.

Claim your founding spotSee a real DayOne report
49of 50 founding spots remaining

Private beta. Tell us your MLS and we’ll confirm we support it before setup.

How you know who to call

This is the listing you’d otherwise lose.

Recipient engagement

Updated 14 minutes ago
Visitor 1: Sarah K.
Active. Third visit in 48 hours.
Opens
4
Last seen
14 minutes ago, iPhone
Most viewed
Pricing Scenarios (3 visits, 8m total)
Visitor 2: Mark T.
Cold. No return.
Opens
1
Last seen
6 days ago, desktop
Most viewed
Market Snapshot (45s)

Call Sarah this week. Mark can wait.

How it works

Three steps. Same comp work you already do.

01

Pull the comps you already pull

Run the comp set you would build for any listing appointment. Closed sales, similar bed/bath, within 0.5 miles, last 6 months.

02

DayOne builds the deep dashboard

8+ sections. Price bands, overpricing penalty, seasonality, three pricing scenarios anchored to your comp median. 2-5 minutes from upload to live URL.

03

Send via text or email, watch the signals

One-tap text or email from the report itself. No copy-paste, no PDF attachments. Tokenized URL per recipient. The engagement panel surfaces who re-reads what, when, and from which device.

Vs what you use today

Same comp work. Different output.

Cloud CMA
Homebot
DayOne
Output
PDF
AVM email
Live URL
Lifecycle
Dies in email
Deleted
Returns daily signal
Data source
Your MLS comps
AVM guess
Your MLS comps
Engagement signal
None
Email opens only
Section, time, return
Send to client
Manual email attach
Managed list only
One-tap text or email
Per-recipient tracking
No
No
Yes
Recurring updates
No (new PDF)
Yes (new email)
Yes (same URL)
Audience-aware
No
No
Seller and buyer
Founding 50

Join the founding cohort.

49 of 50 founding spots remaining.

Founding 50

Solo, founding access

Unlimited CMAs. Live tracked links. Same product, founding terms.

Private beta · join the waitlist
  • Unlimited CMA reports
  • Live tracked URLs (not PDFs)
  • One-tap text or email send straight from the report
  • Per-recipient engagement: opens, sections, returns, devices
  • SOI batch send with personalized links
  • Recurring monthly refresh at the same URL
  • Audience-aware reports (seller and buyer)
  • Founding member status, locked in for life

Common questions

What MLS data do I upload?

The same comp set you would pull for a listing appointment. Closed sales, similar bed/bath, within 0.5 miles, last 6 months. CSV export from any MLS.

Is this Cloud CMA or Homebot?

Neither. Cloud CMA is a PDF generator. Homebot is an AVM email service. DayOne is a live tracked link that turns your real comps into a relationship feed.

Do my clients need to sign up?

No. The link works in any browser, no login required. They open it, you see the signal.

What happens after the Founding 50?

Founding 50 members keep their founding status and rate locked for life, even after the cohort closes and standard plans launch.

Can I cancel?

Yes, anytime. Trial requires no card. Subscription cancels from the billing portal.

Is this for SOI marketing or for individual listing prospects?

Both. The wedge is your next listing appointment. The expansion is your full SOI when you are ready.